You are a brand : how smart people brand themselves for business success / Catherine Kaputa.

By: Material type: TextTextPublisher: Boston, MA Nicholas Brealey PublishingCopyright date: ©2010Edition: First editionDescription: xxiv, 208 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Audience:
  • General
ISBN:
  • 9781857885453
  • 9780891062134
Other title:
  • You are a brand
Subject(s): DDC classification:
  • 650.1 22
LOC classification:
  • HD8038.A1 K36 2005
Online resources:
Contents:
Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z.
Summary: If you're seeking new ways to get ahead in a very competitive business world, this book can teach you how to brand yourself as a success.
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books Idaho Springs Public Library ANF 650.1 KAP (Browse shelf(Opens below)) Available 3ISPL00206492W

Includes bibliographical references (p. 199-201) and index.

Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z.

If you're seeking new ways to get ahead in a very competitive business world, this book can teach you how to brand yourself as a success.

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