You are a brand : how smart people brand themselves for business success /
Kaputa, Catherine, 1948-
You are a brand : how smart people brand themselves for business success / You are a brand Catherine Kaputa. - First edition - xxiv, 208 pages ; 24 cm.
Includes bibliographical references (p. 199-201) and index.
Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z.
If you're seeking new ways to get ahead in a very competitive business world, this book can teach you how to brand yourself as a success.
9781857885453 9780891062134
2005025361
Professions--Marketing.
Career development.
Success in business.
HD8038.A1 / K36 2005
650.1
You are a brand : how smart people brand themselves for business success / You are a brand Catherine Kaputa. - First edition - xxiv, 208 pages ; 24 cm.
Includes bibliographical references (p. 199-201) and index.
Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z.
If you're seeking new ways to get ahead in a very competitive business world, this book can teach you how to brand yourself as a success.
9781857885453 9780891062134
2005025361
Professions--Marketing.
Career development.
Success in business.
HD8038.A1 / K36 2005
650.1