You are a brand : (Record no. 6676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02502cam a22004574i 4500 |
| 001 - CONTROL NUMBER | |
| control field | isl00025154 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921140137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2005 cau e b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005025361 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781857885453 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780891062134 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm61512994 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| Canceled/invalid control number | 14092502 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 34397 |
| Level of effort used to assign subject headings | TLC |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | C#P |
| -- | BAKER |
| -- | VP@ |
| -- | DLC |
| -- | TLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD8038.A1 |
| Item number | K36 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650.1 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaputa, Catherine, |
| Dates associated with a name | 1948- |
| Relator term | author. |
| Authority record control number or standard number | (DLC)n 2005067435 |
| 245 10 - TITLE STATEMENT | |
| Title | You are a brand : |
| Remainder of title | how smart people brand themselves for business success / |
| Statement of responsibility, etc. | Catherine Kaputa. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | You are a brand |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston, MA |
| Name of producer, publisher, distributor, manufacturer | Nicholas Brealey Publishing |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 208 pages ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 380 ## - FORM OF WORK | |
| Form of work | Book |
| Source of term | tlcgt |
| 385 ## - AUDIENCE CHARACTERISTICS | |
| Audience term | General |
| Source | tlctarget |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 199-201) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | If you're seeking new ways to get ahead in a very competitive business world, this book can teach you how to brand yourself as a success. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Professions |
| General subdivision | Marketing. |
| Authority record control number or standard number | (DLC)sh 85107269 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Career development. |
| Authority record control number or standard number | (DLC)sh 86001816 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Success in business. |
| Authority record control number or standard number | (DLC)sh 85129589 |
| 852 ## - LOCATION | |
| -- | p$19.95 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0519/2005025361.html">http://www.loc.gov/catdir/toc/ecip0519/2005025361.html</a> |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | IANF |
| c | 650.1 KAP |
| g | 3ISPL00206492W |
| o | 20100507 |
| p | 19.95 |
| 5 | N |
| t | 206492 |
| j | 8604 |
| e | IANF |
| f | Available |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Idaho Springs Public Library | Idaho Springs Public Library | 09/21/2025 | 650.1 KAP | 3ISPL00206492W | 09/21/2025 | 19.95 | 05/07/2010 | Books |