The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb.

By: Material type: TextTextPublisher: New York : PublicAffairs, [2016]Publisher: [Place of publication not identified] : [Publisher not identified], 2016Edition: First editionDescription: 322pages 24cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Audience:
  • General
ISBN:
  • 9781610396660 (hardcover)
Subject(s): Additional physical formats: Online version:: Signals are talkingDDC classification:
  • 658.4/0355 23
LOC classification:
  • HD30.27 .W39 2016
Contents:
Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future.
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Includes bibliographical references and index.

Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future.

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