The signals are talking : why today's fringe is tomorrow's mainstream /
Webb, Amy, 1974-
The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb. - First edition. - 322pages 24cm
Includes bibliographical references and index.
Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future.
9781610396660 (hardcover)
2016028425
Business forecasting.
Strategic planning.
Technological innovations.
HD30.27 / .W39 2016
658.4/0355
The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb. - First edition. - 322pages 24cm
Includes bibliographical references and index.
Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future.
9781610396660 (hardcover)
2016028425
Business forecasting.
Strategic planning.
Technological innovations.
HD30.27 / .W39 2016
658.4/0355