| 000 | 02502cam a22004574i 4500 | ||
|---|---|---|---|
| 001 | isl00025154 | ||
| 005 | 20250921140137.0 | ||
| 008 | s2005 cau e b 001 0 eng | ||
| 010 | _a 2005025361 | ||
| 020 | _a9781857885453 | ||
| 020 | _a9780891062134 | ||
| 035 | _a(OCoLC)ocm61512994 | ||
| 035 | _z14092502 | ||
| 039 |
_a34397 _cTLC |
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| 040 |
_aDLC _cDLC _dC#P _dBAKER _dVP@ _dDLC _dTLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD8038.A1 _bK36 2005 |
| 082 | 0 | 0 |
_a650.1 _222 |
| 100 | 1 |
_aKaputa, Catherine, _d1948- _eauthor. _0(DLC)n 2005067435 |
|
| 245 | 1 | 0 |
_aYou are a brand : _bhow smart people brand themselves for business success / _cCatherine Kaputa. |
| 246 | 3 | _aYou are a brand | |
| 250 | _aFirst edition | ||
| 264 | 1 |
_aBoston, MA _bNicholas Brealey Publishing |
|
| 264 | 4 | _c©2010 | |
| 300 |
_axxiv, 208 pages ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 380 |
_aBook _2tlcgt |
||
| 385 |
_aGeneral _2tlctarget |
||
| 504 | _aIncludes bibliographical references (p. 199-201) and index. | ||
| 505 | 0 | _aTake charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z. | |
| 520 | _aIf you're seeking new ways to get ahead in a very competitive business world, this book can teach you how to brand yourself as a success. | ||
| 650 | 0 |
_aProfessions _xMarketing. _0(DLC)sh 85107269 |
|
| 650 | 0 |
_aCareer development. _0(DLC)sh 86001816 |
|
| 650 | 0 |
_aSuccess in business. _0(DLC)sh 85129589 |
|
| 852 | _9p$19.95 | ||
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0519/2005025361.html |
| 949 |
_aIANF _c650.1 KAP _g3ISPL00206492W _o20100507 _p19.95 _5N _t206492 _j8604 _eIANF _fAvailable |
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| 942 | _cBK | ||
| 999 |
_c6676 _d6676 |
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