| 000 | 02672cam a22003974i 4500 | ||
|---|---|---|---|
| 001 | isl00024532 | ||
| 005 | 20250921140125.0 | ||
| 008 | s2006 nyua e 001 0 eng | ||
| 010 | _a 2006043548 | ||
| 020 | _a1591841232 | ||
| 035 | _z14346942 | ||
| 039 |
_a33964 _cTLC |
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| 040 |
_aDLC _cDLC _dDLC _dTLC _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.32 _b.S557 2006 |
| 082 | 0 | 0 |
_a658.8/342 _222 |
| 100 | 1 |
_aSilverstein, Michael J., _eauthor. _0(DLC)n 00093037 |
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| 245 | 1 | 0 |
_aTreasure hunt : _binside the mind of the new global consumer / _cMichael J. Silverstein with John Butman. |
| 264 | 1 |
_aNew York : _bPortfolio, _c2006. |
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| 300 |
_axviii, 267 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 380 |
_aBook _2tlcgt |
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| 385 |
_aGeneral _2tlctarget |
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| 500 | _aIncludes index. | ||
| 520 | _aToday's consumer is on a continuous treasure hunt with the goal of finding the perfect value, every time. As a follow-up to Trading Up (2003), these authors explore the phenomenon of how average consumers make everyday thrifty buying decisions while mixing in lots of upscale purchases. Costco parking lots across the country are filled with BMWs as middle-market consumers search for bargains where they can, all the while indulging in emotionally rich, expensive goods. With more choices of where and how to buy goods, shopping has become a 24/7 activity as consumers cruise eBay, discount houses, dollar stores, and premium outlet malls. The companies that have always provided goods for middle America--General Motors, Kraft, United Airlines, Kroger, and other traditional stores are struggling and, in some cases, failing. Citing numerous case studies, Silverstein and his coauthor lay out in detail what companies must do today to appeal to the "treasure hunt" and examine this paradigm with not only anecdotal evidence but also a considerable amount of data that you would expect from a veteran from the Boston Consulting Group. | ||
| 650 | 0 |
_aConsumer behavior. _0(DLC)sh 87006429 |
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| 650 | 0 |
_aMiddle class. _0(DLC)sh 85085013 |
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| 700 | 1 |
_aButman, John, _eauthor. _0(DLC)nr 91037873 |
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| 852 | _9p$26.95 | ||
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0720/2006043548-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0720/2006043548-d.html |
| 949 |
_aIANF _c658.8 SIL _g3ISPL00205868 _o20100201 _p26.95 _5N _t205868 _j8439 _eIANF _fAvailable |
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| 942 | _cBK | ||
| 999 |
_c6388 _d6388 |
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