000			03004cam a22004098i 4500
001			2015030202
003			DLC
005			20250921150539.0
008			150921s2016 nyu 000 0 eng
010			_a 2015030202
020			_a9781250080684 (hardback)
039			_a110483 _cTLC
040			_aDLC _beng _erda _cDLC _dTLC _erda
042			_apcc
050	0	0	_aHF5415.32 _b.L5576 2016
082	0	0	_a658.8/342 _223
084			_aBUS043000 _aBUS016000 _2bisacsh
100	1		_aLindstrom, Martin, _d1970- _eauthor _0(DLC)n 2002117406
245	1	4	_aSmall Data The Tiny Clues That Uncover Huge Trends _cMartin Lindstrom.
263			_a1602
264		1	_aNew York City : _bSt. Martin's Press, _c2016.
264		1	_a[Place of publication not identified] : _b[Publisher not identified], _c2016.
300			_a245pages 24cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
380			_aBook _2tlcgt
385			_aGeneral _2tlctarget
520			_a"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"-- _cProvided by publisher.
650		0	_aConsumer behavior. _0(DLC)sh 87006429
650		0	_aBranding (Marketing) _0(DLC)sh2007006470
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh _0(local)tlcaut1023754195708200
650		7	_aBUSINESS & ECONOMICS / Consumer Behavior. _2bisacsh _0(local)tlcaut1522442620100
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg
949			_aIANF _c658.8 LIN _g30404100165040 _p25.99 _j23941 _eIANF _fAvailable
942			_cBK
999			_c17092 _d17092