Causes and campaigns / Jenny Vaughan.

By: Material type: TextTextSeries: Media powerPublisher: Mankato, MN : Amicus, 2011Description: 45 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Audience:
  • Juvenile
ISBN:
  • 9781607531111 (library binding)
Subject(s): DDC classification:
  • 659.2/93244 22
LOC classification:
  • HN90.M3 V38 2011
Contents:
Campaigning and the media -- Money talks -- Disaster! -- Raising the roof -- The right face -- A voice for the voiceless -- Sides to the story -- Conflicting causes -- Slow burn -- Straight talk -- The media as campaigner -- Making news -- Scare tactics -- Giving the people what they want? -- A bad light -- Taking on the media -- Make the media work for you.
Summary: "Discusses the media treatment of social campaigns worldwide, including media coverage of causes such as natural disasters, AIDS, global warming, and how the media can affect these campaigns"--Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books John Tomay Memorial Library JNF J 659.2 VAU (Browse shelf(Opens below)) Available 31030100058239

Includes bibliographical references (p. 43) and index.

Campaigning and the media -- Money talks -- Disaster! -- Raising the roof -- The right face -- A voice for the voiceless -- Sides to the story -- Conflicting causes -- Slow burn -- Straight talk -- The media as campaigner -- Making news -- Scare tactics -- Giving the people what they want? -- A bad light -- Taking on the media -- Make the media work for you.

"Discusses the media treatment of social campaigns worldwide, including media coverage of causes such as natural disasters, AIDS, global warming, and how the media can affect these campaigns"--Provided by publisher.

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