Kaputa, Catherine,  1948- <br/><br/>
You are a brand :  how smart people brand themselves for business success / 
 You are a brand 
Catherine Kaputa. 
 - First edition 
 - xxiv, 208 pages ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 199-201) and index. 
<br/><br/>Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z. 
<br/><br/> If you're seeking new ways to get ahead in a very competitive business world, this book can teach you how to brand yourself as a success. 
<br/><br/><label>ISBN: </label>9781857885453 9780891062134 
<br/><br/><label>LCCN: </label>2005025361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Career development.<br/>Success in business.
<br/><br/><label>LC Class. No.: </label>HD8038.A1  / K36 2005 
<br/><br/><label>Dewey Class. No.: </label>650.1