TY  - BOOK
AU  - Kennedy,Dan S.
TI  - The ultimate marketing plan: find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects
SN  - 1580622534
AV  - HF5415.1 .K37 2000
U1  - 658.8 21
CY  - Holbrook, Mass.
PB  - B. Adams
KW  - Marketing
KW  - United States
KW  - Sales promotion
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -