Webb, Amy,  1974- <br/><br/>
The signals are talking :  why today's fringe is tomorrow's mainstream / 
Amy Webb. 
 - First edition. 
 - 322pages 24cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future. 
<br/><br/><label>ISBN: </label>9781610396660 (hardcover) 
<br/><br/><label>LCCN: </label>2016028425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business forecasting.<br/>Strategic planning.<br/>Technological innovations.
<br/><br/><label>LC Class. No.: </label>HD30.27  / .W39 2016 
<br/><br/><label>Dewey Class. No.: </label>658.4/0355