TY  - BOOK
AU  - Vaughan,Jenny
TI  - Causes and campaigns
T2  - Media power
SN  - 9781607531111 (library binding)
AV  - HN90.M3 V38 2011
U1  - 659.2/93244 22
PY  - 2011///
CY  - Mankato, MN
PB  - Amicus
KW  - Communication in social action
KW  - Juvenile literature
KW  - Mass media
KW  - Social aspects
KW  - Influence
KW  - Audiences
KW  - Public relations
N1  - Includes bibliographical references (p. 43) and  index; Campaigning and the media -- Money talks -- Disaster! -- Raising the roof  -- The right face -- A voice for the voiceless -- Sides to the story -- Conflicting causes -- Slow burn -- Straight talk -- The media as campaigner -- Making news -- Scare tactics -- Giving the people what they want? -- A bad light -- Taking on the media -- Make the media work for you
N2  - "Discusses the media treatment of social campaigns worldwide, including media coverage of causes such as natural disasters, AIDS, global warming, and how the media can affect these campaigns"--Provided by publisher
ER  -