Vaughan, Jenny,  1947- <br/><br/>
Causes and campaigns / 
Jenny Vaughan. 
 - 45 pages :  color illustrations ;  28 cm. 
 - Media power. .
<br/><br/> Includes bibliographical references (p. 43) and  index. 
<br/><br/>Campaigning and the media -- Money talks -- Disaster! -- Raising the roof  -- The right face -- A voice for the voiceless -- Sides to the story -- Conflicting causes -- Slow burn -- Straight talk -- The media as campaigner -- Making news -- Scare tactics -- Giving the people what they want? -- A bad light -- Taking on the media -- Make the media work for you. 
<br/><br/> "Discusses the media treatment of social campaigns worldwide, including media coverage of causes such as natural disasters, AIDS, global warming, and how the media can affect these campaigns"--Provided by publisher. 
<br/><br/><label>ISBN: </label>9781607531111 (library binding) 
<br/><br/><label>LCCN: </label>2009041832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in social action--Juvenile literature.<br/>Mass media--Social aspects--Juvenile literature.<br/>Mass media--Influence--Juvenile literature.<br/>Mass media--Audiences--Juvenile literature.<br/>Public relations--Juvenile literature.
<br/><br/><label>LC Class. No.: </label>HN90.M3  / V38 2011 
<br/><br/><label>Dewey Class. No.: </label>659.2/93244