TY  - BOOK
AU  - Ariely,Dan
TI  - Predictably irrational: the hidden forces that shape our decisions 
SN  - 9780061854545
AV  - BF448 .A75 2009
U1  - 153.8/3 22
CY  - New York
PB  - Harper
KW  - Decision making
KW  - Economics
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references (p. [341]-353) and index
N2  - Explores the reasons why irrational thought often overcomes level-headed practices, explaining the structural patterns that cause people to make the same mistakes repeatedly, with new insight into the 2008 financial crisis
ER  -