Ariely, Dan, <br/><br/>
Predictably irrational :  the hidden forces that shape our decisions / 
Dan Ariely. 
 - First revised and expanded edition 
 - xxxii, 368 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [341]-353) and index. 
<br/><br/> Explores the reasons why irrational thought often overcomes level-headed practices, explaining the structural patterns that cause people to make the same mistakes repeatedly, with new insight into the 2008 financial crisis. 
<br/><br/><label>ISBN: </label>9780061854545 
<br/><br/><label>LCCN: </label>bl2009013589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making.<br/>Economics--Psychological aspects.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>BF448  / .A75 2009 
<br/><br/><label>Dewey Class. No.: </label>153.8/3 153.8