MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03004cam a22004098i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2015030202 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250921150539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150921s2016 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015030202 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781250080684 (hardback) |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
110483 |
| Level of effort used to assign subject headings |
TLC |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
TLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.L5576 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/342 |
| Edition information |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS043000 |
| -- |
BUS016000 |
| Number source |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindstrom, Martin, |
| Dates associated with a name |
1970- |
| Relator term |
author |
| Authority record control number or standard number |
(DLC)n 2002117406 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
Small Data The Tiny Clues That Uncover Huge Trends |
| Statement of responsibility, etc. |
Martin Lindstrom. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1602 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York City : |
| Name of producer, publisher, distributor, manufacturer |
St. Martin's Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[Place of publication not identified] : |
| Name of producer, publisher, distributor, manufacturer |
[Publisher not identified], |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
245pages 24cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 380 ## - FORM OF WORK |
|---|
| Form of work |
Book |
| Source of term |
tlcgt |
| 385 ## - AUDIENCE CHARACTERISTICS |
|---|
| Audience term |
General |
| Source |
tlctarget |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| Authority record control number or standard number |
(DLC)sh 87006429 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Authority record control number or standard number |
(DLC)sh2007006470 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| Authority record control number or standard number |
(local)tlcaut1023754195708200 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Consumer Behavior. |
| Source of heading or term |
bisacsh |
| Authority record control number or standard number |
(local)tlcaut1522442620100 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a> |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
IANF |
| c |
658.8 LIN |
| g |
30404100165040 |
| p |
25.99 |
| j |
23941 |
| e |
IANF |
| f |
Available |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |