The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects

Kennedy, Dan S., 1954-

The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects - Second edition - viii, 215 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

1580622534

2001265955


Marketing--United States.
Sales promotion--United States.
Direct marketing--United States.

HF5415.1 / .K37 2000

658.8