Predictably irrational : the hidden forces that shape our decisions /
Ariely, Dan,
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - First revised and expanded edition - xxxii, 368 pages : illustrations ; 24 cm.
Includes bibliographical references (p. [341]-353) and index.
Explores the reasons why irrational thought often overcomes level-headed practices, explaining the structural patterns that cause people to make the same mistakes repeatedly, with new insight into the 2008 financial crisis.
9780061854545
bl2009013589
Decision making.
Economics--Psychological aspects.
Consumer behavior.
BF448 / .A75 2009
153.8/3 153.8
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - First revised and expanded edition - xxxii, 368 pages : illustrations ; 24 cm.
Includes bibliographical references (p. [341]-353) and index.
Explores the reasons why irrational thought often overcomes level-headed practices, explaining the structural patterns that cause people to make the same mistakes repeatedly, with new insight into the 2008 financial crisis.
9780061854545
bl2009013589
Decision making.
Economics--Psychological aspects.
Consumer behavior.
BF448 / .A75 2009
153.8/3 153.8